Account-Based Marketing Case Studies

The following case studies highlight selected account-based marketing (ABM) programs developed and executed by Yes& Beacon. Each example demonstrates how a strategic ABM approach — supported by creative development, performance marketing, and sales enablement — successfully helped clients achieve aggressive business goals. These engagements showcase the agency’s ability to launch brands into new markets, accelerate pipeline growth, and position companies for major milestones including acquisition and expansion.

How a Global Fintech Brand Drove Engagement Across Verticals

Launching a European payments leader in the crowded U.S. market through bold ABM campaigns, influencer marketing, and immersive events.

Background / Opportunity

A European fintech powerhouse sought to introduce its flexible online payment solutions to the highly competitive U.S. market. With strong traction across Europe, the brand faced the challenge of overcoming established U.S. players already entrenched with American consumers and retailers.

Problem / Challenge

Despite global success, the brand had low awareness in the United States. U.S. competitors had already captured significant market share. There was an urgent need for strategic marketing to position the client as a premier alternative and generate rapid adoption among both merchants and consumers.

Insight

Personalization, style, and social validation drive U.S. consumer behavior, especially among Gen Z and Millennial audiences. Rather than traditional financial services messaging, we focused on emotional engagement and brand "cool factor" to differentiate.

Approach

• Launched eight distinct Account-Based Marketing (ABM) campaigns targeting key verticals: footwear, fashion, beauty, and activewear.
• Built integrated landing pages, drip email campaigns, full-funnel paid media strategies, direct mail programs, and influencer partnerships.
• Developed a US-focused event series in New York and Los Angeles to drive buzz.

Solution

A holistic, ABM-driven marketing ecosystem that covered awareness, engagement, and conversion. We created tailored campaign assets for each vertical, leading to a consistent brand experience across channels, events, and direct engagement. 

Beyond paid media, we created immersive direct mail experiences and orchestrated "surprise and delight" campaigns that showcased the brand's personality, extending the conversation well beyond the ad click.

Results

• 15% landing page conversion rate​
• 67,000 Instagram likes​
• 3,400+ campaign content downloads​
• 2M+ total campaign impressions
• 8913 landing page clicks at a $12.05 CPC​

Impact

The brand successfully established itself among major U.S. retailers, gained a significant consumer following, and built strong social proof through event and influencer marketing.

"The email follow-up was timed perfectly and branded to easily make the connection. The marketing team did an incredible job."​ -Client Testimonial

Building a Standalone Cybersecurity Brand in Just 120 Days

Repositioning an advisory business for rapid growth and acquisition with a full brand identity, marketing infrastructure, and ABM strategy.

Background / Opportunity

A cybersecurity company needed to establish its Advisory business as a distinct entity from its software division. The goal was to create a fully autonomous brand, complete with its own lead generation pipeline, technology stack, and market presence—all within four months.

Problem / Challenge

The Advisory unit had no independent branding, marketing infrastructure, or tech stack. They faced aggressive internal deadlines, high stakes, and the imperative to drive immediate results to fuel business momentum.

Insight

Speed was critical, but brand depth couldn’t be sacrificed. A launch-first, optimize-second philosophy guided the work: build a high-integrity brand experience quickly, while designing the systems for scalability and refinement post-launch.

Approach

• Developed a complete brand identity and visual system within 21 days​
• Built a fully functional website with CRM and marketing automation integrations​
• Created and executed an ABM strategy targeting key cybersecurity decision-makers
• Designed sales enablement materials, event branding, and campaign collateral
• Rebranded and relaunched social media channels​

Solution

Delivered a full-stack brand launch, encompassing branding, digital experience, paid campaigns, social media, and marketing automation within 120 days.

Beyond the initial scope, we also provided customized case study templates, letterhead designs, and personalized sales tools, preparing the Advisory team for independent operational success​.

Results

• 8,000+ monthly organic visitors within a year of launch​
• Average $7-$8 CPC on Google Ads
• Consistent achievement of lead generation goals every quarter in 2021​
  Business acquisition within six months​

Impact

"The Yes& Beacon Team ignited our marketing efforts. They gave us a forum and an outreach strategy to share our expertise with the world." -Client Testimonial