What is a Fractional CMO?
A fractional CMO, or fractional chief marketing officer, is an outsourced strategic marketing leader who can step into your organization and establish the infrastructure and plans for your marketing department. Hiring a fractional CMO means that you do not have to pay for a full-time c-suite employee to have a robust marketing strategy developed and deployed. A process-driven fractional CMO can ensure the right marketing strategy, budget, resources and tools are in place to achieve marketing and sales goals.
Why and When to Hire a Fractional CMO
Our CMO-in-Residence program offers fractional CMO services for companies that need a strategic leader to partner with senior leadership and manage resources.