Yes& Insights

It’s a nightmare—the big, mission-critical, expensive meeting you’ve been planning for months is disrupted, and you’re forced to cancel.

Charities and not-for-profits typically draw their Boards from the ranks of long-time volunteers and donors. Board members are rightly valued for their commitment, their financial acumen, their connections, and their ability to raise money. Why would a charity like Easterseals DC MD VA break the mold and elect an advertising agency creative director to its Board?

“Marketing would be a great business—if it weren’t for the clients.” Why, oh why, do clients do what they do? They dumb down our best creative. They delay every decision, then make the wrong one. They hire us as experts, then disregard everything we say. Why is their behavior so maddeningly incomprehensible?

The ubiquity of the smart phone has put video production into the hands of billions. We have in our hands technology that can produce and transmit pictures and sound that are higher in quality than the finest professional cameras, editing, and graphics equipment could deliver even twenty years ago. And we use it: about 300 hours of video are uploaded to YouTube every second.

Imagine you manufacture an iconic backyard barbecue accessory, and you wake up one morning to this headline: "Tiki torch-wielding white nationalists rally at UVA." Suddenly your TIKI® branded torches

It was Yogi Berra who declared, "I don't want to make the wrong mistake." Is this how you approach internal communications in your organization? Granted, there are many good reasons to take care. Internal comms mistakes can make employees angry or fearful. Laws can be broken, and regulations violated. Dirty laundry can find its way to customers, stakeholders, or the media. The damage—to morale, productivity, reputation,

In April 2018, Yes& was elected to membership in the 4A's (aaaa.org), the national trade association

Americans are being lied to. And they know it.

What really keeps clients coming back?

Some thoughts on making your writing go with the flow.

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