Yes& was named the winner of a Gold Stevie® Award in the Marketing Campaign of the Year Government/Institutional/Recruitment category in The 20th Annual American Business Awards® for work done on the FEMA National Flood Insurance Program’s (NFIP) “Keep Home” campaign. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 13. Tickets are now on sale. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. Yes& Agency was nominated in the Government/Institutional/Recruitment category for Marketing Campaign of the Year. The Yes& winning campaign supports FEMA’s National Flood Insurance Program, which faced the dilemma of marketing a product most people have already decided they do not need. Hurricanes are bigger, broader and more predictable every year. With the risk of flooding in many communities, many consumers still bet against mother nature instead of protecting themselves financially against flood damage. To launch FEMA’s new campaign, Yes& deployed an integrated, multi-channel campaign targeting consumers, insurance agents, and community stakeholders in Florida, Texas, Louisiana, New York City, and Atlanta through video, audio, digital advertising, radio, social media, search ads, and a unique digital destination.
