Yes& Insights

Yes& was named the winner of a Gold Stevie® Award in the Marketing Campaign of the Year Government/Institutional/Recruitment category in The 20th Annual American Business Awards® for work done on the FEMA National Flood Insurance Program’s (NFIP) “Keep Home” campaign. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 13. Tickets are now on sale. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. Yes& Agency was nominated in the Government/Institutional/Recruitment category for Marketing Campaign of the Year. The Yes& winning campaign supports FEMA’s National Flood Insurance Program, which faced the dilemma of marketing a product most people have already decided they do not need. Hurricanes are bigger, broader and more predictable every year. With the risk of flooding in many communities, many consumers still bet against mother nature instead of protecting themselves financially against flood damage. To launch FEMA’s new campaign, Yes& deployed an integrated, multi-channel campaign targeting consumers, insurance agents, and community stakeholders in Florida, Texas, Louisiana, New York City, and Atlanta through video, audio, digital advertising, radio, social media, search ads, and a unique digital destination.

Yes& (formerly Beyond Definition) was recently named a Merit Winner by SPD for its 57th Annual Winners List. Yes& is proud to be recognized by the prestigious competition for its design of the “Chew on This” feature opener in the October 2021 issue of NACS Magazine.

Be Appealing, Distinctive – and, Above All, Authentic

The past two years have been challenging for association membership programs. When the pandemic hit, the entire nation was forced to shift their regular schedules to a life working from home. In-person meetings were moved to online platforms and everyday business lunches that employees looked forward to were no longer possible. The working world went remote, and managers were at a loss for how to communicate with and manage their employees.

Today, April 10 is National Encourage A Young Writer Day! At Yes&, we have an impressive team of writers across our agency that are here to encourage young writers to pursue their goals and develop their writing skills to the best of their abilities.

  On March 13, 2020, we left the office for a “test” day to see if Yes& could work remotely during a COVID-related shutdown. We have not yet come back.

Our Yes&ternship Summer Program is officially open for applications! Looking to acquire marketing skills and knowledge of various on-the-job communications strategies? Interested in gaining experience to prepare you for a fast-paced agency work environment? Then becoming a Yes&tern is the perfect opportunity for you.

How do you create a new brand identity following a merger? The project is rather complex. But the process is incredibly interesting. After CMC, GISinc, and TSG Solutions merged, the joint company approached Yes& (Beyond Definition) to help communicate the power of their combined strengths.

On March 18, 2022, Yes& was recognized as the #1 Largest Visual Art and Design Firm in Greater Washington D.C. by the Washington Business Journal. This recognition as a top agency in the region reflects a year of significant growth for Yes&, bolstered by business development success, award-winning creative, and strategic acquisitions to meet the expanding needs of clients.

Allergens. They’re typically harmless, but they trigger our bodies to react irritably. Eyes watering. Sneezing. Itchy throat. All around unpleasant reactions. So, what do you do? Avoid them!

Spring is here, which means flowers are starting to bloom, the cold winter air is drifting away, and it’s time to get rid of the clutter in your life with a little spring cleaning. This may involve cleaning out your desk, vacuuming under your couch, or clearing off that layer of dust that may be clogging your company’s social media strategy.

You know this ad. You’ve seen it thousands of times. A good-looking group of thirty-somethings are laughing on a glowing beach. A product is nonchalantly placed in sight –– usually a beverage or piece of equipment. But you don’t really care so much about the product. You want to be as happy as these characters.