Yes& Insights

Agency promotes 15-year company executive to lead the organization into the future

Noted Strategy Executive Will Lead Integration of Services at #2 Greater DC Area Ad Agency WASHINGTON (August 3, 2023) – Robb Lee will join rapidly growing brand marketing agency Yes& as its Senior Vice President, Integrated Services, the company announced today. Lee will also serve on the Yes& Executive Team.

Newly Appointed Senior Vice President Adds Extensive Experience Delivering Mission-level Programs for Government Agencies

There should be a direct and overt connection between an organization’s “giving back” initiatives and its core values. If there is no such connection? Maybe the values aren’t really values—or maybe the giving back is a thinly-disguised PR play. If there is a connection? Giving back is a powerful way to build engagement with hard-to-recruit and hard-to-retain employees.

Acquisition Strengthens Agency’s Branding and Digital Marketing Capabilities in the Association and Commercial Sectors

Agency Enhances Website and Application Development Capabilities

Agency Enhances Capabilities Portfolio, Grows Digital Innovation Footprint Yes& has acquired Boldr Strategic Consulting, a digital management firm that uses a design-thinking approach to keep trade associations and professional societies relevant while guiding them through the rapidly changing digital environment. With this acquisition, Yes& is expanding its digital capabilities with an emphasis on strategy. As part of the acquisition, Tracy Betts, CEO of Boldr, will join Yes&’s executive team as Senior Vice President.

Agency Unveils New Campaign in Florida, Texas, and Louisiana so Residents Can Take Action Before Peak Hurricane Season

Yes&, a full service integrated marketing agency, announced today that its video production,  “Akima’s Iñupiaq Shareholder"  received two Gold 2021 American Advertising Awards (ADDYs) for Illustration and Animation, Special Effects or Motion Graphics and two Silver ADDYs for Audio/Video Sales Presentation and Art Direction - Single at the Annual American Advertising Federation (AAF) National Awards Gala on June 11.

May is Asian American/Pacific Islander Heritage Month and Yes& joins in celebrating the people and cultures of the world’s largest continent, which today hosts 48 nations. Since the first wave of Asian immigrants arrived nearly 200 years ago, the United States has benefitted from the rich heritage of people from China to Korea to Thailand to India to Russia, and dozens of points in between. In recognition of AAPI Month, we reached out to some of our Yes& team members to hear what the designation means to them.

Yes& was honored to receive 21 industry awards in April, including ADDY Division 2, Communicator, Hermes, Healthcare Marketing, MUSE, and Blue Pencil & Gold Screen awards. But have you ever heard of the Pharmmys? The Alexars? Here are some of the advertising and marketing industry awards Yes& has not won… yet.

Former Hill Holliday executive brings national brand experience to growing firm.