Yes& Insights

We get it—Generative AI is everywhere right now.

Is your association ready for change? How prepared is your association to navigate change?Are you reacting to disruptions as they arise, or do you have a proactive strategy in place to stay ahead?

What we heard from association leaders at PAR RevUP Summit.

Redefining Key Performance Indicators for Association Business Success

There should be a direct and overt connection between an organization’s “giving back” initiatives and its core values. If there is no such connection? Maybe the values aren’t really values—or maybe the giving back is a thinly-disguised PR play. If there is a connection? Giving back is a powerful way to build engagement with hard-to-recruit and hard-to-retain employees.

Have you ever donated or volunteered but felt awkward about telling people or maybe even hesitated to post about it on your social networks? We’ve all been there –maybe it feels…too self-promotional?

Forrest Mars Sr. came up with the idea for M&M’s after observing soldiers eating chocolate during the 1930s Spanish Civil War. As you know, heat liquefies chocolate like butter in a frying pan, making your fingers sticky. So, the concept of wrapping chocolate in a hard candy shell was born. With it, came an immortal tagline: Melts in your mouth, not in your hands. M&M’s are practical. They’re colorful. The characters are fun. Did we need them to be anything more?

Acquisition Strengthens Agency’s Branding and Digital Marketing Capabilities in the Association and Commercial Sectors

Over the past year cyber and ransomware attacks targeting the nation’s supply chain and critical infrastructure have impacted the economy, national security, and public safety.

When most people think about health, they naturally think about the physical body. Insurance plans are built around it, workplaces tell you to stay home when you have a cold, and people are able to quickly spot when they or others are not feeling their best physically.

A new way of working demands a new vocabulary. As marvelous as Zoom and other videoconferencing platforms are, a surfeit of technical glitches and user errors accompanies the typical call. The author modestly proposes the following terms to describe our common experience—and common misery.

To say that the COVID-19 pandemic has disrupted life and wreaked havoc across the world is an understatement. Millions of Americans have lost their jobs, and more than 500,000 have lost their lives, to this deadly virus; while virtual offices and classrooms, masks, and social distancing are the new normal.