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Marketing & PR Yes& General

Ask Daisy: Putting the “Chat” in Chatbots

elevating business experiences with human-like a.i. Daisy is back! Daisy is an A.I. enthusiast and explorer, and the writer of our A.I. blog series. She’s our guide through this exciting time. Whatever your organization or position, whether you’re an early or late adopter, Daisy will help you understand this massive shift.

Nathan Wallace

Marketing & PR Yes& General

The Seven Habits of Highly Effective Content Strategists

To connect with audiences in crowded (and increasingly noisy) markets, professionals rely on strategic custom content.

John Pulley

Digital Marketing & PR Announcement Yes& General Associations

Building a Buzz Around Workplace Giving

There should be a direct and overt connection between an organization’s “giving back” initiatives and its core values. If there is no such connection? Maybe the values aren’t really values—or maybe the giving back is a thinly-disguised PR play. If there is a connection? Giving back is a powerful way to build engagement with hard-to-recruit and hard-to-retain employees.

Robert W. Sprague

Digital Marketing & PR Announcement Yes& General Associations

Yes& Acquires Maryland-based Beyond Definition

Acquisition Strengthens Agency’s Branding and Digital Marketing Capabilities in the Association and Commercial Sectors

Yes&

Digital Marketing & PR Announcement Yes& General User Experience

Yes& Continues Digital Expansion with Acquisition of P’unk Avenue

Agency Enhances Website and Application Development Capabilities

Yes&

Strategy Virtual Events Digital Creative Marketing & PR

Yes& at the Mid-Atlantic Marketing Summit & PR Summit DC

Yes& sponsored the 2021 Mid-Atlantic Marketing Summit and PR Summit DC, where members of our team joined industry leaders in person for the region’s premier event for marketing, communications, public relations, public affairs, and media practices.

Yes&

Virtual Events Digital Creative Marketing & PR Yes& General User Experience

Building Brand Love With DX

It’s time we talk about our exes. No, not your high school sweetheart or that one your mom never liked. We’re talking about familiar terms like UX, CX, and the more recent one to hit the scene: DX.

Renee Goldstein

Marketing & PR Announcement Government

Yes& Launches Flood Awareness Campaign with FEMA

Agency Unveils New Campaign in Florida, Texas, and Louisiana so Residents Can Take Action Before Peak Hurricane Season

Scott Rieder

Marketing & PR Non Profit Associations B2G Healthcare

Women's History Month Doesn't Have To Be About History

Women’s History Month is the time of year when we look back on the whole of history and tell the stories of women who shattered the glass ceiling. Names like Cleopatra, Joan of Arc, Rosa Parks, Clara Barton, Ruth Bader Ginsburg, and Princess Diana come to mind. These were women in the public eye. They are very much giants in history. However, it is important to note that glass is easier to shatter when it is already cracked.

Mel Echenique

Digital Marketing & PR Announcement Government Associations B2G

Attracting a Diverse Workforce: What Messages Are You Conveying on Social Media?

Learn why it's more important than ever for companies to weave diversity and inclusion into the very fabric of their organizations if they wish to attract new talent.

Rutrell Yasin

Marketing & PR Public Relations B2G

Newsjacking: How to Inject Your Client into a Breaking News Story

The lifecycle of a breaking news story is like a bell-shaped curve. As the media buzz grows and the details start to come together, the curve rises. Learn more about how newsjacking can help you leverage breaking news, generate higher media coverage, and reach a greater audience.

Jason Werden

Virtual Events Marketing & PR Public Relations B2G

Virtual Caring: How AFCEA DC Set Records in an Unusual Holiday Season

The AFCEA Washington DC chapter largely focuses on the Department of Defense, intelligence community, national security, and military health-related agencies. Throughout the year, the chapter hosts a number of events to bring together these communities and foster collaboration between industry and government. Their most anticipated event of the year is the Winter Gala. Every December the chapter partners with the Marine Corps Toys for Tots Foundation, asking Gala attendees to bring a toy or two to donate to families in need around the beltway.

Caitlin Bowman

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